Today, we're launching the tool we wish existed when we started researching AI search optimization: the Trueline Labs AEO Audit.
It's a comprehensive, automated analysis platform that tells you exactly how your website performs against the criteria AI search engines use to evaluate, cite, and recommend content. Not guesses. Not generic tips. A page-by-page, data-driven scorecard with prioritized, actionable recommendations.
Here's why we built it, what it does, and how to start using it today.
The shift from traditional search to AI-powered answer engines is the most significant change in digital discovery in a decade. Platforms like ChatGPT, Gemini, Claude, and Perplexity now answer hundreds of millions of queries daily and they're not serving ten blue links. They're providing direct answers, citing the sources they trust.
For brands, this creates an urgent problem:
We started Trueline Labs because we saw marketing teams struggling with these exact problems and we knew the answer was a purpose-built tool, not a feature bolted onto an existing SEO platform.
The AEO Audit analyzes your website through the lens of AI search engines. It evaluates every audited page against the criteria that influence whether AI models will cite your content as a trusted source.
The audit begins by crawling your website, discovering pages, extracting content, parsing structured data, and mapping your site architecture. Our crawler is designed to see your site the way AI models do including JavaScript-rendered content, schema markup, and media assets.
Each page is analyzed across four pillars of AEO performance:
Every page receives a composite AEO score plus pillar-level breakdowns. Scores are benchmarked against industry averages so you understand where you stand relative to the competitive landscape.
The audit generates specific, actionable recommendations ranked by impact-to-effort ratio. Every recommendation includes:
Most SEO tools were designed for a world of keyword rankings and backlink profiles. We built the AEO Audit from scratch for the AI search era evaluating the signals that actually influence whether AI models cite your content.
Aggregate site scores hide the details that matter. The AEO Audit scores every page individually, so you know exactly where to focus your optimization efforts.
We don't just show you data we translate analysis into specific actions your team can execute immediately.
Run an audit in minutes, not hours. See your initial scores quickly and dive into detailed page-level analysis at your own pace.
During our beta period, teams using the AEO Audit saw measurable improvements:
These aren't outliers they're the result of having clear, data-driven guidance on exactly what to fix and why.
Getting started with the AEO Audit takes minutes:
This launch is the foundation. Here's what we're building next:
Every day that your website isn't optimized for AI search is a day your competitors have the opportunity to build citation advantages that compound over time. The brands that act now that understand their AEO performance, fix the gaps, and build authority will own their category's AI visibility for years to come.
The AEO Audit gives you the data and direction to start today.
Ready to see how your website performs in the age of AI search? Run your AEO Audit now and get actionable insights in minutes.
Have questions about AEO or the audit platform? Reach out to our team we'd love to help you get started.